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MSc Marketing

  • Award: MSc
  • Study Level: Postgraduate
  • Mode: Full-time or Part-time
  • Duration: 1-2 Years
  • Tuition Fee: QAR 90,000 For Full Course
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Advance your career with City University Qatar’s MSc in Marketing, designed to equip students with the skills needed to excel in the dynamic world of professional marketing. This programme develops strategic marketers who can drive business success, identify emerging trends, and create innovative solutions that enhance customer engagement and business growth.

The MSc in Marketing at City University Qatar mirrors the curriculum, learning outcomes, and academic standards of Ulster University. Graduates may be eligible to apply for accreditation, membership, or further professional qualifications with relevant regulatory bodies, subject to the specific requirements of their chosen jurisdiction and career pathway. 

Students will engage in real-world marketing challenges by developing strategies for businesses, gaining expertise in Strategy and Innovation, Digital Marketing Communications, Marketing Analytics, and Global Marketing. With opportunities to apply their knowledge through an industry-focused project in a local business, graduates will be well-prepared to thrive in competitive global markets. The programme is available in both full-time and flexible part-time study modes to accommodate diverse professional needs.

To qualify for our Master’s programme, applicants must meet all the following criteria:

•A Bachelor’s degree with a minimum of 2.8 GPA

•IELTS 6.0 with no less than 5.5 in any one band or equivalent such as the Ulster University Password English Placement Test

•If you don’t meet these requirements, the university offers support programmes to enhance your English and academic skills

The course is modular in design with students undertaking 8 modules in total to obtain an MSc Marketing degree. Students will normally study 2 modules across 2 semesters in the first year and across 3 semesters in the second year, with the Applied Marketing Project being undertaken across semesters 2 and 3 of the second year. The programme consists of 7 modules, each worth 20 credit points and an Applied Marketing Project module worth 40 credit points (total 180 credits). You will study for up to 6 hours per week plus additional independent study.

Modules

SEMESTER 1
•Marketing Management (20 credits)
•Foundations in Management (20 credits)
•Project Management (20 credits)

SEMESTER 2
•Strategic and Applied Digital Marketing (20 credits)
•Global Marketing (20 credits)
•Marketing Analytics (20 credits)

SEMESTER 3
•Sustainability Marketing (20 credits)
•Applied Marketing Projects (40 credits)

Register your interest in the programme.