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MSc Marketing

  • Award: MSc
  • Study Level: Postgraduate
  • Mode: Full-time or Part-time
  • Duration: 1-2 Years
  • Tuition Fee: QAR 90,000 (full programme)
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Ready to advance your career in marketing? The MSc Marketing programme will equip you with the analytical, digital, creative, and entrepreneurial skills to thrive as a strategic marketing professional. With over 40 years’ experience in marketing education and close ties to industry, this programme is designed to challenge, empower, and prepare you for real-world impact. You’ll explore marketing analytics, digital strategy, innovation, management, project leadership, and global marketing, developing the insight to drive business success and build lasting customer relationships. Graduates will be digital-ready, future-focused, and equipped to deliver meaningful change and results.

The MSc in Marketing at City University Qatar mirrors the curriculum, learning outcomes, and academic standards of Ulster University. Graduates may be eligible to apply for accreditation, membership, or further professional qualifications with relevant regulatory bodies, subject to the specific requirements of their chosen jurisdiction and career pathway.

Students will engage in real-world marketing challenges by developing strategies for businesses, gaining expertise in Strategy and Innovation, Digital Marketing Communications, Marketing Analytics, and Global Marketing. With opportunities to apply their knowledge through an industry-focused project in a local business, graduates will be well-prepared to thrive in competitive global markets. The programme is available in both full-time and flexible part-time study modes to accommodate diverse professional needs.

 

I Will Learn

– Core marketing principles and their application across diverse business contexts.

– Advanced digital marketing skills, including analytics, applied strategy, and campaign design.

– How to apply creativity and innovation to solve complex business challenges.

– Project management skills to deliver results-driven marketing solutions.

 

Hands-on Experience

– Solve real-life business issues through an applied marketing project.

– Collaborate in international teams to develop innovative business ideas.

– Use industry-standard analytics tools and platforms to interpret data and guide decisions.

 

Why Ulster Programme?

– Over 40 years of expertise in professional marketing education.

– Taught by academics and industry professionals with international expertise.

To qualify for our Master’s programme, applicants must meet all the following criteria:

– 2:2 (second class honours degree) or equivalent (2.8 GPA).

– An IELTS overall score of at least 6.0, with no band lower than 5.5, or an equivalent qualification.

The course is modular in design with students undertaking 8 modules in total to obtain an MSc Marketing degree. Students will normally study 2 modules across 2 semesters in the first year and across 3 semesters in the second year, with the Applied Marketing Project being undertaken across semesters 2 and 3 of the second year. The programme consists of 7 modules, each worth 20 credit points and an Applied Marketing Project module worth 40 credit points (total 180 credits). You will study for up to 6 hours per week plus additional independent study.

 

SEMESTER 1
•Marketing Management (20 credits)
•Foundations in Management (20 credits)
•Project Management (20 credits)

SEMESTER 2
•Strategic and Applied Digital Marketing (20 credits)
•Global Marketing (20 credits)
•Marketing Analytics (20 credits)

SEMESTER 3
•Sustainability Marketing (20 credits)
•Applied Marketing Projects (40 credits)

– Marketing Manager
– Brand or Product Manager
– Digital Marketing Specialist
– Market Research Analyst
– Business Development Manager

Register your interest in the programme.