Ahmad Firas Osman
30/12/2025Shikha Patel
31/12/2025
Dr. Donjeta Zejnullahu Pllana
Professor Assistant
Academic Biography
Donjeta Zejnullahu Pllana, PhD, is a marketing scholar and higher education professional with expertise in teaching, research, quality assurance, and accreditation. She has extensive experience in developing and delivering courses in marketing, management, and business studies, mentoring research projects, and publishing on topics such as consumer behaviour, family business, and sustainable practices. She also serves as an international accreditation expert, contributing to the external evaluation of higher education institutions. With a strong background in quality assurance and academic development, she is dedicated to advancing learning experiences and supporting institutional excellence.
Academic Qualifications
- PhD in Marketing, University of Tetova, North Macedonia (2015–2021)
- MSc in Business Administration (Marketing), European University of Tirana, Albania (2012–2014)
- Bachelor of Management, University of Prishtina, Kosovo (2009–2011)
Professional Memberships
-
External Accreditation Expert
FIBAA (Foundation for International Business Administration Accreditation)
February 2025 – Present
Teaching Experience
September 2025 - Present
- Professor Assistant
City University Qatar
2022 - 2025
- Professor
Universum International College, Kosovo
2017 - 2018
-
PECB University, Kosovo
Adjunct Professor
2014 - 2015
- Lecturer
University of Mitrovica “Isa Boletini,” Kosovo
2014 - 2015
- Lecturer
Pjetër Budi College, Kosovo
Research Areas
- Marketing, consumer behaviour, and brand development
- Family businesses and their role in sustainable practices
- Advertising effectiveness
- Customer engagement strategies
- Quality assurance and higher education management
Courses Taught
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Marketing Insights & Analytics
- Strategic Communications